How do I boost an Ad using Meta Ad Manager?

Used for when you want boost across both Facebook and Instagram

Click “Create” in the top left.
Select an Objective (e.g., Traffic, Engagement, Lead Generation, or Conversions).
Click “Continue” to proceed.

Campaign Name – Give it a name to track performance easily.
Special Ad Categories – If applicable, select (e.g., housing, employment, politics).
Click “Next” to move to the ad set level.

Conversion Location – Choose where you want results (e.g., website, messages, calls).
Budget & Schedule – Set a daily or lifetime budget and ad duration.
Audience Targeting – Define your audience:
- Location – Select cities, countries, or specific areas.
- Age & Gender – Choose your ideal customer’s age range and gender.
- Interests & Behavior – Select categories relevant to your audience (e.g., golf, beauty, shopping).
- Custom & Lookalike Audiences (optional) – Use existing customer data for better targeting.
Placements – Choose between:
- Automatic Placements (recommended) – Meta decides the best placement for performance.
- Manual Placements – Select Facebook Feed, Instagram Stories, Reels, etc.
Click “Next” to proceed.

Select Format – Choose Single Image, Carousel, or Video.
Upload Media – Add high-quality images or videos.
Primary Text – Write engaging copy to attract users.
Headline & Description – Add a compelling headline and supporting text.
Call-to-Action (CTA) – Choose from options like Shop Now, Learn More, Sign Up, Contact Us.
Destination URL (if applicable) – Enter the website link or landing page.
Preview Your Ad – Check how it looks across different placements.

Go to Ads Manager and check performance under the “Campaigns” tab.
Track key metrics like:
- Reach & Impressions
- Clicks & Engagement
- Cost Per Result (CPR)
Adjust if Needed: If performance is low, tweak audience targeting, creatives, or budget.