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My Instagram account is not linked to my business Facebook Page. What should I do?

If your Instagram account isn’t linked to your Facebook Page, here’s how to connect them:

Before you begin

  • If your Page is managed in Meta Business Manager, you must have a professional account on Instagram. Note: If you have a personal account, you'll be prompted to switch to a professional account during the linking process.
  • You must have Facebook access to a Page to manage linked accounts.

Connect your Facebook Page and Instagram account

  • Log into Facebook, then click your profile photo in the top right.
  • Click See all profiles, then select the Page you want to switch into.
  • Click your Page's profile picture in the top right of Facebook.
  • Click Settings & privacy, then click Settings.
  • Under Permissions, click Linked accounts.
  • Next to Instagram, click View.
  • Click Connect account, then follow the steps to connect your Facebook Page and Instagram account.