Setting Up a Punch Card

Best practices for a high performing punch card

This reward offer aims to build consumer loyalty by rewarding consumers for multiple uses. The business gets its own loyalty program up and running within minutes without the need for physical printing or tracking. 

Offer quality is the most critical component of a great marketing strategy. The content, any discount, image, and details are what will make an immediate first impression on a potential customer

General Creation Guidelines

Below are general guidelines that every punch card offer should ensure it accomplishes

• Use a good quality resolution (most cell phone pictures are great) with a sharp focus.
• Use a single image (not a collage or grouping of images).
• No images with text.
• Use images with edges that can bleed off the side; no specific shapes.
• No illustrations, or cartoons (digital or otherwise)
• Ensure the image is appropriate for the offer. Make sure stock images are legally available for use. Here are our favorite royalty-free image sites so you’ll have no copyright infringement issues.
  • Unsplash
  • Pixabay
  • Pexels 

Creating a Punch Card Offer

When creating a great punch card offer, ensuring the headline, subheadline and image are attractive as possible are the most important details for a successful offer. Keys to success

• Should feature a product that is in demand and popular to consumers
• Shorter, attainable number of punches required to earn reward
  
  

In the below example, consumers only need to purchase 4 fritters to get a 5th for free. Fritters are one of the most popular items on the menu. Wait Time Between Each Punch can be set if a business wants a consumer to wait for example 24 hours between being able to come back in for another punch.

Businesses can set how they prefer a punch to be collected, the call to action and the validation requirements a consumer must do in order to earn a punch. For example, a PIN code or the consumer must be in location.

In the below example, the business chose "Earn Punch" as the call to action with a verification method of PIN that rotates based on the day of the week. They have also enabled the ability for a consumer to earn multiple punches in a single transaction.

Businesses can also set the reward call to action, limits on the number of times a consumer can get the reward as well as schedule for specific times.